Privacy Policy

Last updated: September 24, 2026

At Premium Pet Paw LLC, your privacy matters to us. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit, use, or make a purchase through our website and services.

Premium Pet Paw operates its online store using Shopify, which provides the ecommerce platform and related services that enable us to operate our business and provide our services to you.

If there is a conflict between this Privacy Policy and our Terms of Service, this Privacy Policy controls with respect to the collection, use, processing, retention, and disclosure of personal information.

Please read this Privacy Policy carefully. By accessing or using our website or services, you acknowledge that you have reviewed this Privacy Policy and understand the practices described in it, to the extent permitted by applicable law.

Personal Information We Collect

When we use the term “personal information” or “personal data,” we mean information that identifies you, relates to you, describes you, or can reasonably be linked or associated with you or another person.

Personal information does not include information that has been lawfully made available to the public, has been anonymized or de-identified so that it cannot reasonably identify or be linked to an individual, or information otherwise excluded from applicable privacy laws.

Depending on how you interact with our Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

• Contact information: Your name, billing address, shipping address, telephone number, email address, and other contact information you provide.
• Payment and transaction information: Payment method, transaction details, payment confirmation, purchase information, refund information, and other information necessary to process transactions. Payment card information may be collected and processed by Shopify and/or our payment processors in connection with your purchase.
• Account information: Your username, password, account preferences, settings, and other information associated with an account you create.
• Order and product information: Products you view, add to your cart or wishlist, purchase, return, cancel, or otherwise interact with, as well as your transaction history.
• Communications: Information you provide when contacting us, including information contained in customer-service inquiries, emails, messages, chat interactions, reviews, or other communications.
• Device and technical information: Information about your device, browser, operating system, network connection, IP address, and other identifiers or technical information.
• Usage information: Information about how, when, and where you interact with or navigate our Services, including information collected through cookies and similar technologies.
• Information provided by third parties: Information we may receive from service providers, business partners, advertising or marketing partners, social-media platforms, payment providers, or other third parties, as permitted by applicable law.

We do not intentionally request or require sensitive personal information unless it is reasonably necessary for a lawful business purpose or otherwise permitted or required by applicable law.

How We Collect Personal Information

We may collect personal information from the following sources:

• Directly from you, including when you create an account, place an order, submit information through our website, contact us, subscribe to communications, submit a review, participate in a loyalty or rewards feature, or otherwise provide information.
• Automatically through our Services, including information collected from your device through cookies, pixels, tags, analytics technologies, and similar technologies.
• From Shopify and other service providers that provide technology, payment processing, hosting, analytics, customer support, email marketing and automation, product reviews, loyalty or rewards functionality, fulfillment, shipping, security, or other services on our behalf.
• From business partners and other third parties, where permitted by applicable law.

Cookies and Similar Technologies

We and certain service providers may use cookies, pixels, tags, web beacons, analytics tools, and similar technologies to operate our Services, remember preferences, understand how visitors use our website, improve our Services, maintain security, measure advertising performance, and support marketing and advertising activities.

Some cookies and similar technologies may be placed or managed by third-party service providers.

Depending on where you live and applicable law, you may have choices regarding certain cookies, targeted advertising, or similar technologies. Your browser or device may also provide controls for managing certain cookies and tracking technologies.

Because cookie and tracking practices may change as we add, remove, or modify services, the technologies used on our Services may vary from time to time.

How We Use Your Personal Information

Providing, Processing, and Improving Our Services

We may use your information to:

• Process and fulfill orders
• Process payments and transactions
• Arrange shipping and delivery
• Facilitate returns and refunds
• Maintain and manage customer accounts
• Remember preferences and products of interest
• Send order, account, shipping, and transaction-related notifications
• Provide customer support
• Respond to inquiries and communications
• Enable product reviews where available
• Operate loyalty, rewards, or customer-benefit features where available
• Improve and personalize your shopping experience
• Recommend products or services that may be relevant to you
• Improve our website, Services, products, and customer experience

Marketing and Advertising

Where permitted by applicable law, we may use personal information for marketing and promotional purposes, including sending marketing communications by email and displaying advertisements for our products or services on our Services or on third-party websites or platforms.

Marketing communications may include automated communications such as welcome messages, promotional offers, product recommendations, reminders, post-purchase communications, review requests, customer rewards, and other marketing communications where permitted by applicable law.

Advertising and marketing activities may use information about your interactions with our Services, including products you have viewed, purchased, added to your cart, or otherwise interacted with.

You may opt out of promotional email communications at any time by using the unsubscribe mechanism included in those communications.

Where required by applicable law, we will provide additional choices or mechanisms for opting out of targeted advertising, sale, sharing, or other regulated processing of personal information.

Security, Fraud Prevention, and Safety

We may use personal information to:

• Authenticate accounts and transactions
• Help provide a secure shopping and payment experience
• Detect, prevent, investigate, and respond to suspected fraud, unauthorized activity, security incidents, illegal activity, or other harmful activity
• Protect our customers, business, Services, and rights
• Maintain the security and integrity of our systems
• Protect public safety where appropriate

If you create an account, you are responsible for maintaining the confidentiality of your account credentials and should not share your username, password, or other account credentials with unauthorized persons.

Communicating With You

We may use personal information to:

• Provide customer support
• Respond to inquiries
• Communicate about orders and transactions
• Provide information regarding our Services
• Maintain our business relationship with you
• Send administrative or service-related communications

Legal and Compliance Purposes

We may use personal information as reasonably necessary to:

• Comply with applicable laws, regulations, legal obligations, and lawful requests
• Respond to subpoenas, court orders, warrants, or other valid legal processes
• Cooperate with government, regulatory, or law-enforcement authorities where legally required or permitted
• Establish, exercise, or defend legal claims
• Investigate suspected violations of our Terms of Service, policies, or applicable law
• Protect the rights, property, safety, and security of Premium Pet Paw LLC, our customers, users, service providers, or others

How We Disclose Personal Information

We may disclose personal information to third parties when reasonably necessary to operate our business, provide our Services, process transactions, fulfill orders, comply with law, or otherwise for purposes described in this Privacy Policy.

Depending on the circumstances, information may be disclosed:

• To Shopify, payment processors, vendors, and service providers that provide services on our behalf, including ecommerce technology, payment processing, analytics, customer support, email marketing and automation, product reviews, loyalty and rewards services, cloud storage, fulfillment, shipping, security, and related services.
• To business and marketing partners that assist with advertising, marketing, analytics, or promotional activities.
• To third-party advertising or analytics services, where permitted by applicable law, including services that may use information to measure advertising performance or provide personalized or targeted advertising.
• When you direct, request, authorize, or consent to the disclosure, including when information is necessary to complete a transaction or provide a service you requested.
• To affiliates or related entities, if applicable.
• In connection with a business transaction, such as a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar transaction.
• To legal, regulatory, governmental, or law-enforcement authorities when required or permitted by applicable law.
• To protect our rights and interests, including enforcing our Terms of Service and other policies, investigating suspected wrongdoing, preventing fraud, or protecting the safety and security of our Services, customers, users, or others.

Our service providers and business partners may process personal information according to applicable contractual obligations and their respective privacy practices.

We do not disclose personal information to third parties for purposes unrelated to the operation of our business except as permitted or required by applicable law or with your direction or consent when required.

Sale or Sharing of Personal Information

We do not sell personal information for monetary consideration in the ordinary course of operating our business.

However, certain privacy laws may define terms such as “sale,” “sharing,” “targeted advertising,” or similar activities more broadly than the ordinary use of those terms.

If any of our activities are considered a sale, sharing, targeted advertising, or another regulated disclosure under a privacy law applicable to you, we will provide the rights and choices required by that law.

Depending on where you reside, you may have the right to opt out of certain forms of targeted advertising, sale, sharing, or similar processing.

Where available to you, you may exercise applicable opt-out rights through our Data Sharing Opt-Out page.

Relationship With Shopify

Our Services are powered and hosted by Shopify, which provides the technology and infrastructure that enables us to operate our online store.

Shopify collects and processes personal information relating to your interactions with our Services, including when you visit our store, browse products, place an order, or otherwise interact with our Shopify-powered Services.

We use Shopify services and features that may process information from your interactions with our store, Shopify, and other Shopify merchants. These services may help us and Shopify provide a more customized shopping experience, understand how customers interact with stores and advertising, improve services and store performance, prevent fraud, measure performance, and provide more relevant marketing or advertising where permitted by applicable law.

Information relating to your activity on our Services may be shared with Shopify and with service providers or other third parties that assist Shopify or us in providing these services. Shopify and these third parties may process information in countries other than the country where you reside.

Shopify processes personal information in accordance with its applicable privacy terms and practices. You can learn more about how Shopify handles personal information, including information Shopify receives when you interact with Shopify-powered merchants, by reviewing Shopify's Consumer Privacy Policy.

Depending on where you reside, you may have the right to opt out of or object to certain uses of your personal information by Shopify. You can learn about and exercise applicable privacy choices directly with Shopify through Shopify's Privacy Portal.

Where applicable, you may also use our Data Sharing Opt-Out page to opt out of certain activities that may be legally considered the sale or sharing of personal information or targeted advertising.

Third-Party Websites, Services, and Links

Our Services may contain links to websites, applications, social-media platforms, payment services, or other online platforms operated or controlled by third parties.

If you follow a link or interact with a third-party service, you should review that third party's privacy policy, terms, security practices, and other applicable policies.

Premium Pet Paw LLC does not control and is not responsible for the privacy, security, content, accuracy, or practices of third-party websites, platforms, applications, or services, except to the extent required by applicable law.

Information you provide directly to a third party may be governed by that third party's policies rather than this Privacy Policy.

The inclusion of a third-party link or service does not necessarily constitute an endorsement of that third party, its products, services, content, or practices.

Children's Privacy

Our Services are not directed to children.

We do not knowingly collect personal information from children under the age of 13, and where applicable law establishes a higher age threshold or additional requirements, we will comply with those requirements.

If you are a parent or legal guardian and believe that a child has provided personal information to us in violation of applicable law, please contact us using the information provided below.

If we become aware that we have collected personal information from a child in circumstances where collection is prohibited by applicable law, we will take reasonable steps to address the situation as required by law.

Data Security

We take reasonable measures designed to protect personal information against unauthorized access, acquisition, disclosure, alteration, or destruction.

Our security measures may include administrative, technical, and physical safeguards appropriate to the nature of the information and the circumstances in which it is processed.

Where applicable, our security practices are designed to comply with applicable legal requirements governing the protection of personal information.

However, no method of transmission, storage, or security technology is completely secure, and we cannot guarantee that personal information will never be accessed, disclosed, altered, or destroyed as a result of circumstances beyond our reasonable control.

You should also take reasonable steps to protect your own information, including using strong passwords, protecting account credentials, and avoiding sending sensitive information through unsecured communication channels.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including as necessary to:

• Provide our Services
• Complete and document transactions
• Maintain customer accounts
• Provide customer support
• Comply with legal, tax, accounting, regulatory, and recordkeeping obligations
• Resolve disputes
• Detect and prevent fraud or security incidents
• Enforce agreements and policies
• Establish, exercise, or defend legal claims

The specific retention period may vary depending on the type of information, the purpose for which it was collected, applicable legal requirements, and legitimate business needs.

When personal information is no longer reasonably required, we may delete, destroy, de-identify, or anonymize it, subject to applicable law and legitimate retention requirements.

Your Privacy Rights and Choices

Depending on where you live and subject to applicable law and exceptions, you may have certain rights regarding your personal information.

These rights may include:

• Right to Know / Access: The right to request information about personal information we collect, use, or disclose and, where required by law, access to copies of personal information.
• Right to Delete: The right to request deletion of personal information, subject to applicable exceptions.
• Right to Correct: The right to request correction of inaccurate personal information.
• Right to Data Portability: The right, in certain circumstances, to receive personal information in a portable format or request that it be transferred to another party.
• Right to Opt Out: Depending on applicable law, the right to opt out of certain processing, including targeted advertising, sale, sharing, or certain profiling activities.
• Right to Limit Certain Processing: Where applicable, the right to limit certain uses or disclosures of sensitive personal information.
• Right to Appeal: Where required by applicable law, the right to appeal our decision regarding a privacy-rights request.
• Right to Non-Discrimination: Where applicable, the right not to receive unlawful discriminatory treatment for exercising privacy rights.

These rights are not absolute and may apply only under certain circumstances. We may deny or limit a request when permitted or required by applicable law.

How to Exercise Your Privacy Rights

To exercise a privacy right available to you, please contact us using the information provided in the Contact Us section below.

We may need to verify your identity before processing certain requests. The verification information we request will depend on the nature of the request and applicable law.

Where permitted by applicable law, you may designate an authorized agent to submit a privacy request on your behalf. We may require documentation reasonably necessary to verify the agent's authority and/or your identity.

We will respond to valid privacy requests within the timeframe required by applicable law.

You may also have the right to appeal a decision if your request is denied, where required by applicable law.

We will not discriminate against you for exercising privacy rights to the extent prohibited by applicable law.

California Privacy Rights

If California privacy law applies to Premium Pet Paw LLC and to the processing of your personal information, California residents may have additional rights regarding their personal information, subject to applicable exceptions.

These may include rights to know or access certain personal information, request deletion or correction, obtain information regarding certain disclosures, and opt out of activities legally defined as the sale or sharing of personal information.

We do not sell personal information for monetary consideration in the ordinary course of our business.

Where California law requires an opt-out mechanism or recognition of an applicable opt-out preference signal, we will provide or honor the required mechanism in accordance with applicable law.

You may use our Data Sharing Opt-Out page to exercise applicable opt-out choices.

California residents will not receive unlawful discriminatory treatment for exercising applicable privacy rights.

Requests may also be submitted using the contact information in the Contact Us section below. We will respond within the timeframe required by applicable law.

Marketing Communications

You may opt out of promotional email communications at any time by using the unsubscribe mechanism included in our marketing emails.

Your marketing preferences may be processed by service providers that help us manage email subscriptions, automated marketing communications, customer relationships, and related services.

Even if you opt out of promotional communications, we may continue to send non-promotional communications that are necessary to complete or manage your orders, transactions, account, customer-service requests, security matters, or other business communications.

We do not currently describe SMS marketing in this Privacy Policy. If SMS marketing is introduced, our disclosures and consent practices will be reviewed and updated as appropriate before launch.

Complaints and Privacy Concerns

If you have questions, concerns, or complaints regarding our privacy practices or the handling of your personal information, please contact us using the information below.

We encourage you to contact us first so that we can review and attempt to address your concern.

Depending on where you live, you may also have the right to submit a complaint to or seek assistance from a governmental or data-protection authority with jurisdiction over your circumstances.

International Data Transfers

Although Premium Pet Paw operates as a U.S.-based online business and currently sells and ships within the United States, personal information may be processed, stored, or accessed outside the state or country where you reside.

For example, Shopify and other service providers we use may process information through systems or service providers located in other jurisdictions.

Where required by applicable law, we will take reasonable steps or rely on applicable mechanisms to support lawful transfers and processing of personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, Services, technology, legal requirements, regulatory requirements, or other circumstances.

When we make changes, we will post the revised Privacy Policy on this website and update the “Last updated” date.

Where required by applicable law, we may provide additional notice regarding material changes.

We encourage you to review this Privacy Policy periodically to remain informed about how we handle personal information.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise a privacy right available to you, please contact us:

Premium Pet Paw LLC
82 Wendell Ave, STE 100
Pittsfield, MA 01201
United States

Phone: +1 781-882-7882

General Inquiries: info@premiumpetpaw.net
Customer Support: support@premiumpetpaw.net
Order-Related Inquiries: orders@premiumpetpaw.net
Business Partnerships & Suppliers: business@premiumpetpaw.net
Legal & Privacy Matters: legal@premiumpetpaw.net

Thank you for doing business with Premium Pet Paw. We appreciate your trust and the opportunity to serve you and your pets.